​Materiel know-how

Persona - meet Rosalinda !

 

- 20 years old spanish girl from country side moved to Barcelona

- just finished high school to be a hair dresser

- single, no kids

- lower middle class

- parents divorced, lived with her young mother, she has siblings

- wants to be noticed

- tries to be modern, fashionable, but still looking for her style /really mixed style (bright colours, manly shoes, basic t-shirt)/

- doesn’t have lots of money

- buys clothes from big mainstream brands

- no online shopping, goes to stores, no second hand shoppings

- doesn’t like to spend much money on fashion, she rather have more clothes than good quality

- she’s renting a room, shares an appartment

- she likes to go dancing, clubbing, beach